What makes a great automotive copywriter?

What makes a great automotive copywriter? Great Words!

Working as a copywriter in Gibraltar gives me the freedom to create stories, helping my clients win new customers via engaging website copy, articles, blogs and case studies. I thought I would share with you my reasons for becoming a copywriter in Gibraltar, and how words have given me the power to broaden my vocabulary, giving me wonderful opportunities, meeting new people and learning about all sorts of interesting industries, from automotive copywriter, recruitment and online gaming!  Here goes, this is how words have shaped me as a writer.

From misogyny to becoming an automotive copywriter in Gibraltar

Have you ever read a book and come across a new word, in particular, a long, impressive-sounding word? Have you ever, like me, googled said word, become even more impressed with its deep meaning and determined to use said word to impress your friends?  Only to meet with a frowning puzzled response, and a red face on your behalf.

I recall my first mesmerising word, “misogynist “at around the age of 13 and resolved to put together a statement to impress my mother. “Hitler was such a misogynist,” I stated, smiling intelligently.  However, I had mispronounced the word, coming out instead as “my soggy nist.” Luckily, my mother got the gist of what I was trying to express and helped me pronounce the word correctly. Those were the days before Google. A time when my favourite two research books were a huge Roget’s Thesaurus and a faithful Oxford dictionary.  Words were my absolute favourite thing. Every day during my informative teenage years, I would find an obscure word in the dictionary, write it on a sticky note and put it on the fridge as my “word of the day”.

We should draw a line of course, and determine what words are beautiful written down, but not used in every day chatting with friends and colleagues for fear of sounding like an absolute prat!

Getting creative in an automotive copywriting industry

Let us start with a couple of words I have discovered lately, starting with “filibuster” – a complete new one for me.  Here is a short explanation used in its correct context by my now faithful online Cambridge Dictionary:

Filibuster – “to make a long speech to delay or prevent a new law being made.”

As for using this new “word of the day” in a sentence, I rather eloquently dropped it into an argument with one of my exasperating teenagers. It went something along the lines of “I do not expect to be filibustered by you” in response to increasing curfew times. (Now I have a great word accurately describing my teenagers, who are actually rather good at filibustering!)  Honestly though, it is probably a word better seen on paper rather than one for rolling off the tongue.

Another word that has escaped me all my years is one recently used in a tweet, the word “succubus“. It came to my notice when author Harriet Evans famously tweeted:

“Listen, Cummings, you demonic succubus, you can take my healthcare, my country’s union, my basic rights and freedoms away but when you come for @PersephoneBooks then I really do start to lose my shit.”

Would you vocalise this word when discussing any given subject? Inadvertently, when spelling out this word to my husband (who had never heard of the word), to my surprise, one of the lurking teenage friends piped up.  How astonishing to find out that this surly teenager was well aware of this particular word and its shady meaning.  Quite shocking given the fact that this teenager refuses to read a book, spending most of his time in online gaming environments where apparently a proliferation of succubuses exist. Therefore, I guess I can learn from the teenage generation a lot of words otherwise lost to me.

The beauty of automotive copywriting is how to use words correctly

The beauty of writing is that it provides a wonderful opportunity to use words we would feel silly using in everyday language. I recall my father, who loved to read aloud, exceptionally long, intricate pieces of text, simply to demonstrate how nonsense they sounded when voiced. We would laugh at the way he would try to appear academic and clever, peering over the top of his reading glasses.  My dad, the carpenter; very working class, very knowledgeable. A great balance.  What my father demonstrated to us as kids was that reading allows us time to go over pieces of text that are, at first difficult to understand, but important to take the time to grasp their understanding, a skill I have developed while copywriting for the automotive industry.

Shakespeare would have created great automotive copywriting

My favourite classes at school were anything literature related, especially the works of Shakespeare. Anyone who loves Shakespeare will agree that analysing with a group, picking apart his soliloquies and monologues; provide a deeper understanding and enjoyment of his works. Learning verbatim the famous “to be or not to be” soliloquy was part of the course for us literature buffs. Going around spouting this to anyone who cared to listen, in hindsight, definitely went down as a tad pretentious. However, many of his quotes are very pertinent and easily quotable, including my favourite for annoying teenager daughters:

The lady doth protest too much, methinks.” 

Researching pays off when copywriting for the automotive industry

In conclusion, writing allows us the freedom to be creative, whilst reading broadens our vocabulary, helping us to communicate verbally. It is true that using words, i.e. speaking, to communicate something can sometimes lack that fine planning and research. Although I am a true believer of speaking naturally without overthinking or rehearsing, (in other words, avoiding sounding false).

If you seek a qualified copywriter, to create great automotive copy, automotive articles, automotive case studies or automotive blogs, get in touch today.







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