life insurance marketing

Insurance Marketing for Life and Funeral cover

Insurance Marketing

Based in Gibraltar, my client is a lead generation marketing company running an intelligently targeted life insurance marketing PPC campaign.

As an exciting start up, my role assisted with creating a range of copy for the website, including terms and conditions and the company privacy policy.  In addition, articles relating to specific household names and well-known insurance brands, descriptive text for price comparison tables within the website, creating blogs for life insurance and funeral plans for sharing on social media.

The brief was to create quality, engaging content to stand out in the challenging, saturated life insurance sector, drawing in and inspiring customers to click that allusive quote button.

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