• Secrets to achieve the best copywriting services in Gibraltar

    There is no secret, only hard work, some good ideas and lots of good coffee Much like most hard-working folk, I recently admitted that I do sometimes feel overwhelmed by my job. Not only the fear of criticism and, worse still, rejection, but also that crippling terror that many writers experience at some stage of their career; writer’s block....

  • Lockdown and life as a copywriter in Gibraltar

    In this May blog, I thought I would regale you about how life is treating your freelance copywriter in Gibraltar First, how about a little update on the matter of COVID-19 in Gibraltar? I can tell you that, today, 29th May 2020, the number of cases stands at five active and no deaths to date.  These active cases are hovering around single figures.  With such low numbers and no deaths, the propitious unlocking of Gibraltar is underway.  Gibraltar Government’s assiduous measures of protecting the residents of Gibraltar means that, once again, we can venture outdoors.  Businesses are somewhat back to normal with the opening of Gibraltar’s parliament, museums, library and a limited number of galleries and exhibitions. Whether this lockdown crisis serves to improve Gibraltar, or whether we simply fall back into our old ways we do not know. Still, one thing is sure; the cumulative PDA for Gibraltar’s Chief Minister will endure for the long term. For a non-Gibraltarian living and wo...

  • Business as usual for your Gibraltar Copywriter

    Across the world, most people, including me, are working from home. Unless you are a nurse, doctor, carer, you should be at home. Since Europe became the epicentre of the Covid-19 pandemic, offices, retail outlets, schools and non-essential businesses have closed their doors, driving the masses indoors, worried and glued to reports of thousands of people contracting and dying from this new type of terrorist, the dreaded coronavirus....

  • Lead copywriter delivering a clear message for Gibraltar

    Tracy Jennifer is excited to announce a new client, helping out as Lead Copywriter in Gibraltar with a fast-growing start-up. City Guide Gibraltar asked me to come on board as one of their team of writers, providing content for their newly launched online Gibraltar magazine.  ...

  • Happy New Year!

    Happy New Year from your Gibraltar copywriter! ...

  • Merry Christmas from the team at Tracy Jennifer

    Merry Christmas from the team at Tracy Jennifer Copywriting Gibraltar It is that wonderful time of year again, Christmas.  The past few months at the offices of Tracy Jennifer Gibraltar copywriter has been hectic, so much so that my blog has taken a bit of a back seat....

  • What makes a great automotive copywriter?

    Working as a copywriter in Gibraltar gives me the freedom to create stories, helping my clients win new customers via engaging website copy, articles, blogs and case studies...

  • How to make full use of Website Copywriting

    If you are starting a business and relying on your website to bring in new customers, you need to be fully aware of how excellent copy can boost SEO website rankings....

  • Do I need a blog for my business?

    Let us talk more about the importance of why a business needs a blog. The power of words, written creatively and appealingly draws readers in, helping a business stand out in a crowded online marketplace....

  • Create project buzz with free illustrations

    Recently I was lucky to find a website that promotes much needed, fun, quirky info on everything new, including interesting articles, gadgets, apps and innovative products. It is an online incubation zone, where anyone can upload their concept and allows users to comment and vote, but gently, (comments are restricted to keep the site full of positive and relevant criticism.)...

  • An overview of how a whitepaper can help your business

    Possessing an academic and working knowledge in law plus running a business and working for many years for a software development agency gives me a certain edge. Overall, my background provides me with a variety of skills. I can create a range of complex technical documents, including high-quality and effective whitepapers....

  • What makes a great writer? An avid reader!

    Since my days as a law student, writing endures deep within my psyche. My days mostly concern words, prose, literature and penning good copy. Whether it is for my lovely clients or my own company, adding chapters to my developing blog....

  • Need more sales? Consider a case study.

    Spreading news and information about your business is essential for creating awareness of a product or service, mainly where your product or service has succeeded in overcoming a hurdle a customer is experiencing.  A high-quality case study will provide beneficial leverage for press releases, apt for sharing on social media, customised for strategic marketing pitches; the benefits are endless....

  • Automotive Copywriting

    You want to inform your customers about your products and service in the automotive industry, whether it is detailed specifications regarding engines, particulars about four wheel drive and long wheelbase, fuel consumption and economy, torque or maximum speeds....

  • Real Estate Marketing, website copy and blogs

    It has to be every copywriter’s fantasy to write copy for a real estate client. My dream came true when I worked for a well-known real estate business in the south of Spain....